Designed by Max Meidinger in 1957; Helvetica still remains one of the most favoured and preferred font world over. The font derived its name from the Latin name of Switzerland, where it was first created in the Haas foundry.

The grotesques from the late 19 th century form its basis; however, years and many refinements later the font now finds itself to be a sub-category of sans serif of neo-grotesque. Although, it was a product of the Haans foundry; post introduction it was soon purchased by the Stempel foundry to develop a complete series.

It shifted hands again when it came to the United States in the 1960s. With Mergenthaler Linotype, a lot of new versions were added to the design and Helvetica became a highly versatile font. Helvetica Black is a popular and versatile font very commonly used by designers in display applications like logos, billboard messages, newspapers and advertising. Even government offices, news channels and publishers find it convenient to use this font. With the many versions and perpetual refinements, the popularity of Helvetica is expected to grow manifolds in the years to come.

1 matches No not kidding, got the info from MyFonts. See the various purchase options and the various background infos: Identifont says designed in 1956. And, no, the abbreviation stands for American typefounding agglomeration: American typefounding agglomeration formed in 1892, eventually containing most of the American typefounding industry. ATF owns the rights to one of the world’s greatest libraries of original typefaces, largely directed and created by Morris Fuller Benton. Foundries that were incorporated into ATF include: Barnhart Brothers & Spindler (1911); Binny & Ronaldson (1892); Boston Type Foundry (1892); Bruce Type Foundry (1901); Central Type Foundry (1893); Farmer, Little & Co. (1892); Inland Type Foundry (1912). By the 1920s ATF was the dominant player in the world’s printing equipment market.

Download, view, test-drive, bookmark free fonts. Features more than 13,500 free fonts. A large complete free font family named Serif Beta released Betatype. Included in the set are Regular,Italic,Bold,Bold Italic for optical sizes 72, 12 and 6.

Not just fonts, but entire printing plants were on offer. This strong position did not continue, due to the ever-changing nature of the printing industry. Kingsley, a manufacturer of imprinting and marking equipment, acquired ATF in 1986, and the type division became Kingsley/ATF Type Corporation. The foundry closed in 1993 with an ingominious backruptcy auction. These days the only sign of ATF fonts is in licensing deals with experienced digital foundries such as Bitstream and Adobe. There were attempts to regain their lost position at the forefront of the type industry, including an interesting attempt to get PostScript Type 3 fonts to handle optical size differences. (quote from MyFonts, too.

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